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My Digital BFF
OPEN BETA

You don't need another dashboard.
You need a strategy.

My Digital BFF combines AI with decades of agency intelligence to deliver strategic recommendations with clear next steps and projected revenue impact.

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My Digital BFF strategic dashboard showing performance scores across Traffic, Conversion, and Retention pillars with AI-powered insightsMy Digital BFF strategic dashboard showing performance scores across Traffic, Conversion, and Retention pillars with AI-powered insights

Connects to the platforms you already use

Shopify
Meta Ads
Google Analytics
Google Ads
TikTok Ads
Klaviyo
HubSpot
Microsoft Ads
Pinterest Business
Salesforce
Shopify
Meta Ads
Google Analytics
Google Ads
TikTok Ads
Klaviyo
HubSpot
Microsoft Ads
Pinterest Business
Salesforce
Shopify
Meta Ads
Google Analytics
Google Ads
TikTok Ads
Klaviyo
HubSpot
Microsoft Ads
Pinterest Business
Salesforce
Shopify
Meta Ads
Google Analytics
Google Ads
TikTok Ads
Klaviyo
HubSpot
Microsoft Ads
Pinterest Business
Salesforce

THE PROBLEM

Your data should drive strategy, not busywork

Most e-commerce teams are drowning in data from disconnected platforms. The result? Slow decisions, wasted budget, and missed opportunities.

0%of your time
60% of your time, wasted
Your team spends more time pulling data from platforms than actually making decisions with it. Spreadsheets, screenshots, slide decks -- the reporting treadmill never stops.
Data everywhere, clarity nowhere
Shopify says one thing, Google says another, Meta says something else. No single source of truth.
CPCROAS
Rising costs, same playbook
CPCs keep climbing but your strategy hasn't changed. Without clear priorities, you're spending more to stand still.

What if your data could tell you what to do next?

THE SOLUTION

Strategic intelligence, not just analytics

Every recommendation maps to the three drivers of e-commerce growth, with clear next steps and projected revenue impact.

Customer Acquisition

Which channels are actually working? Where should you shift budget? Get recommendations backed by real performance data, not platform bias.

Traffic opportunities showing expanded analysis of paid traffic efficiency with observation, implication, and actionable recommendationsTraffic opportunities showing expanded analysis of paid traffic efficiency with observation, implication, and actionable recommendations

Conversion Optimization

Find the friction killing your funnel. Our AI pinpoints exactly where customers drop off and what to fix first.

Conversion opportunities showing expanded analysis of paid revenue decline with checkout metrics, implications, and recovery recommendationsConversion opportunities showing expanded analysis of paid revenue decline with checkout metrics, implications, and recovery recommendations

Customer Lifetime Value

Retention is cheaper than acquisition. See which customers are worth investing in and how to bring them back.

Retention opportunities showing expanded analysis of declining purchase frequency with spend and recency recovery recommendationsRetention opportunities showing expanded analysis of declining purchase frequency with spend and recency recovery recommendations

BUILT FOR RESULTS

Strategy that pays for itself

Every feature is designed to move the needle. Projected revenue impact on every recommendation, goal-based scoring across every pillar, and setup fast enough to see results today.

Q1
Q2
Q3
Q4
$0K

projected impact

Every recommendation shows projected revenue impact
No vanity metrics. Every opportunity is ranked by estimated dollar value so you know exactly where to invest your time and budget.
74
Traffic
82
Conversion
68
Retention
Three pillars, one strategic score
Traffic, Conversion, and Retention scored against your goals. See where you're winning and where to double down.
0 minto first insight
Connect
Sync
Score
Act
Setup in minutes, not months
Connect your platforms, set your goals, and get your first strategic recommendations before your coffee gets cold.

Your data already has the answers. We help you find them.

HOW IT WORKS

From zero to strategic insights in minutes

Step 01

Connect your platforms

Link Shopify, Google Analytics, Meta Ads, and more with secure OAuth. No code, no exports, no waiting. Your data starts flowing in minutes.

Shopify
Meta Ads
Google Analytics
Google Ads
TikTok Ads
Klaviyo
HubSpot
Microsoft Ads
Pinterest Business
Salesforce
And more
Step 02

Set your goals

Define monthly targets for the KPIs that matter most. Our AI uses your goals to score performance, prioritize opportunities, and measure what success looks like for your business.

KPI goals configuration showing monthly targets for revenue, sessions, conversion rate, and other key metricsKPI goals configuration showing monthly targets for revenue, sessions, conversion rate, and other key metrics
Step 03

Track in real time

See your performance across Traffic, Conversion, and Retention scored against your goals. Month-end projections and trend indicators show exactly where you stand.

Overview dashboard showing month-end revenue projection, Traffic, Conversion, and Retention pillar scores, and six KPI cards with goal trackingOverview dashboard showing month-end revenue projection, Traffic, Conversion, and Retention pillar scores, and six KPI cards with goal tracking
Step 04

Act on recommendations

Receive strategic recommendations ranked by projected revenue impact. Each one includes implementation steps, time to value, and effort level.

Strategic recommendation card showing AOV optimization opportunity with projected revenue impact and implementation detailsStrategic recommendation card showing AOV optimization opportunity with projected revenue impact and implementation details

BEYOND ANALYTICS

Built for teams that execute

Strategic recommendations are only valuable when they get implemented. These tools turn insights into workflows, tracked outcomes, and institutional knowledge.

Annotate your timeline with context

Pin campaign launches, promotions, and team decisions directly to your performance timeline. When metrics spike or dip, the context is already there.

  • Date-bound notes tied to specific moments in your data
  • Scoped to individual pillars or the full dashboard
  • Multi-user attribution so everyone sees who noted what
  • Auto-created when a recommendation is marked complete
Black Friday promo launched
New Meta campaign live
Shipping delay resolved

Trusted by modern e-commerce teams

Join the agencies and brands who rely on My Digital BFF to plan, prioritize, and deliver strategic value without the chaos.

We went from spending 3 days a month on reporting to 3 hours. The strategic recommendations actually changed how we allocate our ad budget.
EB
E-commerce Director
Early Beta Tester · DTC Fashion Brand
EB
Agency Owner
Early Beta Tester · Digital Marketing Agency
Managing 15 client accounts used to mean 15 different dashboards. Now I get a single strategic view across all of them.
EB
Head of Growth
Early Beta Tester · Health & Wellness Brand
The pillar scoring made it obvious we were over-investing in acquisition and ignoring retention. We shifted budget and saw 22% more repeat purchases.
EB
DTC Brand Founder
Early Beta Tester · Home Goods Company
Finally, an analytics tool that tells me what to do, not just what happened. The projected revenue impact on each recommendation is a game-changer.
EB
Performance Marketing Lead
Early Beta Tester · E-commerce Retailer
The goal tracking feature showed us we were actually underperforming on conversion compared to our targets. That insight alone was worth it.
Our board meetings transformed from data dumps to strategic conversations. BFF gives us the narrative, not just the numbers.
EB
VP of Marketing
Early Beta Tester · Multi-brand Retailer
Setup took 8 minutes. Within an hour we had actionable recommendations that we started implementing the same day.
EB
E-commerce Manager
Early Beta Tester · Lifestyle Brand
I use BFF in every client pitch now. Showing them a strategic assessment vs. a spreadsheet is night and day for closing deals.
EB
Agency Strategist
Early Beta Tester · Performance Agency

YOUR DATA, YOUR RULES

Built for trust from day one

Complete data isolation

Every account exists in total isolation. Your data never touches another customer's environment.

Your data stays yours

Goal targets and performance data are private to your account. Nothing is ever shared or identifiable.

No PII collected

We access aggregated analytics only. No customer names, emails, addresses, or payment details. Ever.

Delete anytime

Disconnect a platform and its data is gone immediately. Delete your account and everything is erased within 30 days.

Read our Privacy Policy and Terms of Service.

Frequently asked questions

Still have questions?

We're here to help. Whether it's onboarding, integrations, or support, our team is ready.

OPEN BETA

Ready to stop guessing?

Sign up and get strategic recommendations for your business. Free during beta. The only cost is your feedback.

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